Online Tools
I am starting a list of online tools that I have tested and use for some of my clients.
1. ExactSeek - ISEDN Online Advertising
I am starting with a new type of search engine advertising. Most people know of Pay Per Click (PPC) advertising with Google, Yahoo and all the major search engines, and they are great but you pay for each click and now there is pay per click fraud. PPC Fraud is when a person with too much time on their hands sets up a script to click on your advertisement so you have to pay for it.
ISEDN - Independent Search Engine & Directory Network - isedn.org runs across many search engines, but offers a flat rate for 3 months or for 12 months. I think it costs something like $36 for a year for one ad.
To sign up follwo the link below to Excat Seek a member of the ISEDN and your ad will start running within 6 hours across the entire ISEDN network.
2. Swift Page - email tool for sending and tracking
I have't used this product a lot, only because it is new to me. It helps you send out professional looking emails to your clients and it tracks to see if the message was opened and clicked.
